Originally from Australia, my lifelong passion for cycling transported me to the United States, chasing my athletic dreams. After retiring from professional cycling at the end of 2019, I’m passionate about working in the industry to get all people riding more bikes, more often.
EDUCATION
Bachelor Of Physical Education
Deakin University | Melbourne | Australia
Secondary school teaching (7-12 grade) with a minor in Biology Science. Included over 80 days of classroom experience. Graduated with Distinction.
Digital Marketing Boot Camp Certificate
University Of Denver | Denver | Colorado
18-week intensive course focused on core digital marketing skills including Google Analytics, SEO, paid and display search ads, social media, and campaign development.
SKILLS
Website Content Creation
Experience in WordPress for website creation and page maintenance. Analysis with Google Analytics. Image editing and creation using the Canva platform.
Google Suite
Proficiency with the full G suite offerings including Docs, Sheets, Slides and Drive. Customized Google Slides presentations with strong visual appeal and professional aesthetics.
Email Marketing
Use of Every Action CRM platform to create targeted emails for specific program communications, managing prospects and creating integrated online sign up pages.
Paid Social Media
Knowledgeable in Facebook/Instagram paid social media including content creation, audience targeting and data analysis. Trained in LinkedIn Campaign Manger and Twitter Ads.
Customer Relationship Management
Familiarization of Every Action CRM platform to organize and support development team with targeted customer outreach.
Presentation Delivery
Led many small and large group presentations both in person and virtual. Strong knowledge of online platform presentations such as Zoom Webinar, including use of multiple cameras to assist in presentation content delivery.
Experiences
Education Program Manager | Bicycle Colorado
2019 – Current | Denver, Colorado
Leading, coordinating, and delivering education programs, in-person and virtual. Webpage maintenance, email marketing communications, and social media content assistance. Developing high-quality education materials and creating marketing content to boost program attendance. Managing a 2.5-year federally-funded program to increase bike commuting in Denver. Oversee 4 part-time staff.
Professional Cyclist | 303 Project | UCI Continental
2018 – 2019 | North America, Europe
Raced domestically and internationally. Extensive travel schedule and high-level organizational skills. Worked with various brands for product feedback and development plus marketing needs.
Lead Educator | Bicycle Colorado
2017 – 2018 | Denver, Colorado
Planned, organized, and delivered youth and adult bicycle education programs ranging from large group presentations to one-on-one instruction. Managed a team of three educators to produce engaging lessons for participants. Oversaw all equipment logistics and travel for staff.
Professional Cyclist | Hangar 15 | UCI Continental
2017 | North America
Raced domestically and internationally. Extensive travel schedule and high-level organizational skills. Worked with various brands for product feedback and development plus marketing needs.
Head Coach | Winning Edge Cycling
2013 – 2018 | Lakewood, Colorado
Crafted training programs and skills coaching for road, mountain, and cyclocross athletes. Developed business website using WordPress and social media marketing.
Professional Cyclist | V Australia | UCI Continental
2011 | Australia, North America
Raced domestically and internationally. Extensive travel schedule and high-level organizational skills. Worked with various brands for product feedback and development plus marketing needs.