About

Originally from Australia, my lifelong passion for cycling transported me to the United States, chasing my athletic dreams. After retiring from professional cycling at the end of 2019, I’m passionate about working in the industry to get all people riding more bikes, more often.

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EDUCATION

Bachelor Of Physical Education

Deakin University | Melbourne | Australia

Secondary school teaching (7-12 grade) with a minor in Biology Science. Included over 80 days of classroom experience. Graduated with Distinction.

Digital Marketing Boot Camp Certificate

University Of Denver | Denver | Colorado

18-week intensive course focused on core digital marketing skills including Google Analytics, SEO, paid and display search ads, social media, and campaign development.

SKILLS

Website Content Creation

Experience in WordPress for website creation and page maintenance. Analysis with Google Analytics. Image editing and creation using the Canva platform.

Google Suite

Proficiency with the full G suite offerings including Docs, Sheets, Slides and Drive. Customized Google Slides presentations with strong visual appeal and professional aesthetics.

Email Marketing

Use of Every Action CRM platform to create targeted emails for specific program communications, managing prospects and creating integrated online sign up pages.

Knowledgeable in Facebook/Instagram paid social media including content creation, audience targeting and data analysis. Trained in LinkedIn Campaign Manger and Twitter Ads.

Customer Relationship Management

Familiarization of Every Action CRM platform to organize and support development team with targeted customer outreach.

Presentation Delivery

Led many small and large group presentations both in person and virtual. Strong knowledge of online platform presentations such as Zoom Webinar, including use of multiple cameras to assist in presentation content delivery.

Experiences

Education Program Manager | Bicycle Colorado

2019 – Current | Denver, Colorado

Leading, coordinating, and delivering education programs, in-person and virtual. Webpage maintenance, email marketing communications, and social media content assistance. Developing high-quality education materials and creating marketing content to boost program attendance. Managing a 2.5-year federally-funded program to increase bike commuting in Denver. Oversee 4 part-time staff.

Professional Cyclist | 303 Project | UCI Continental

2018 – 2019 | North America, Europe

Raced domestically and internationally. Extensive travel schedule and high-level organizational skills. Worked with various brands for product feedback and development plus marketing needs.

Lead Educator | Bicycle Colorado

2017 – 2018 | Denver, Colorado

Planned, organized, and delivered youth and adult bicycle education programs ranging from large group presentations to one-on-one instruction. Managed a team of three educators to produce engaging lessons for participants. Oversaw all equipment logistics and travel for staff. 

Professional Cyclist | Hangar 15 | UCI Continental

2017 | North America

Raced domestically and internationally. Extensive travel schedule and high-level organizational skills. Worked with various brands for product feedback and development plus marketing needs.

Head Coach | Winning Edge Cycling

2013 – 2018 | Lakewood, Colorado

Crafted training programs and skills coaching for road, mountain, and cyclocross athletes. Developed business website using WordPress and social media marketing.

Professional Cyclist | V Australia | UCI Continental

2011 | Australia, North America

Raced domestically and internationally. Extensive travel schedule and high-level organizational skills. Worked with various brands for product feedback and development plus marketing needs.